Tips for Artists Who Also Want to Pursue Profits

Thanks to Daniel Grant, here is his article which is an interesting beginning.

When people think of career advice for artists, it’s usually along the lines of what was written to Paul Cézanne : “Think of the future. One dies with genius, and one eats with money.”
There are a growing number of advisers out there who try to give artists advice about how to balance those two considerations—following their vocation while making sure it brings in enough money to support them.
Here’s a look at some the advice they have to offer.
Build a Network. While the myth of the solitary artist remains strong, the art world is a who-you-know place, and opportunities—to show at a gallery, to receive a commission, to be part of an exhibition, to rent an affordable studio—arise through recommendations and introductions. “Networking can have a catalytic effect,” says Kay Takeda, director of grants and services for the Lower Manhattan Cultural Council, which offers career workshops and a six-week “Basic Finance for Artists” seminar. “Go regularly to openings and talks at galleries and nonprofit art spaces so that you can meet like-minded artists and critics.” She adds that artists need to learn how to make an “elevator pitch,” talking about their own work in a brief and concise way, when the conversation turns to them.Use the Personal Touch. “I encourage handwritten thank-you notes whenever possible,” says Alyson Stanfield, an artist career adviser who is based in Golden, Colo., because this type of communication is more personal than an email and is more likely to cause the recipient to remember the artist.
Ms. Stanfield recommends that artists have note cards printed with their art on the front and image credit on the back to be sent to buyers, or “when someone introduces you to a VIP, when someone helps you hang your work or host an event, when someone writes an article about your art.”
Get Creative With Space. There never are enough art galleries to accommodate the swelling mass of artists, but Vicki Engonopoulos, co-director of career services at the School of the Art Institute of Chicago, recommends artists create their own exhibits in a “pop up” gallery, a vacant storefront or empty building. Building owners have been willing to allow these types of events if certain conditions are met, such as keeping the premises clean, protected from theft and damage, and leaving the owner free from any liability if someone is hurt.  An even more informal exhibition setup artists can use is an apartment gallery, in which artists turn their own living rooms into display areas to which the general public or specific guests are invited.

ENLARDon’t Be Afraid to Bargain. It is received wisdom that gallery owners get a 50% commission on sales, but Sarasota, Fla., artist career coach Caroll Michels recommends that artists “not be afraid to negotiate sales commissions with galleries and corporate art consultants. Those who are courageous enough to negotiate are paying 40%.” Sculptors, whose upfront foundry costs may well exceed the expenses of painters, have extra incentive to ask for a lower commission.